⚡ TipityAds

Battle Report

Summer Campaign — Banner Ad Test
50 evaluations · Completed June 18, 2026 · Duration: 4 hours 27 minutes

Evaluations

4.5h

Completion Time

69%

Winner (B)

31%

Runner Up (A)

Unique Reasons

Demographics

🏆 WINNER: CREATIVE B

31% vs 69%

Creative B won decisively with 35 out of 50 votes

Question-by-Question Results

Q1: Which ad is more visually appealing?

Creative A

32%

68%

Creative B

Q2: Which ad would you be more likely to click?

Creative A

30%

70%

Creative B

Q3: Which ad feels more trustworthy?

Creative A

28%

72%

Creative B

Why Creative B Won

"Clearer call to action" "More trustworthy design" "Better product image" "Colors pop more" "Would actually click this one" "Looks more professional" "Makes me curious about the product" "I'd remember this ad tomorrow"

Demographic Breakdown

By Gender

Men (26 responses)B wins 73%

Women (24 responses)B wins 67%

By Age Group

18-24 (12 responses)B wins 75%

25-34 (20 responses)B wins 70%

35-44 (18 responses)B wins 61%

By Ethnicity

White (24 responses)B wins 67%

Hispanic (8 responses)B wins 75%

Black (7 responses)B wins 71%

Asian (11 responses)B wins 73%

By Location

US-East (20 responses)B wins 70%

US-West (14 responses)B wins 71%

US-South (9 responses)B wins 67%

US-Midwest (7 responses)B wins 57%

Selected Evaluator Feedback

"B looks like money was spent on it, A looks DIY"

Male, 28, US-Midwest · Chose B

"Would 100% click B over A, feels more legit"

Female, 27, US-East · Chose B

"A is cleaner and more minimalist, I prefer that"

Male, 33, US-West · Chose A

"B converts, A decorates. I'd buy from B."

Female, 36, US-West · Chose B

"I'd remember B tomorrow, I'd forget A in 5 seconds"

Female, 30, US-Midwest · Chose B

"A is more unique, B looks like every other ad"

Male, 20, US-East · Chose A

"The headline on B is stronger and more specific"

Male, 45, US-South · Chose B

"Product shot sells it, you can actually see what you're buying"

Male, 25, US-West · Chose B

Potential Savings

Based on Creative B winning 69% to 31%, running Creative A would waste approximately 31% of your ad spend on the weaker performer.

$1,000/mo budget

~$310 saved

$5,000/mo budget

~$1,550 saved

$10,000/mo budget

~$3,100 saved

Estimate based on avoiding spend on the losing creative. Actual results vary by campaign, audience, and platform.

Recommendation

Creative B outperformed Creative A across all demographics and all three evaluation questions. The strongest signal came from the "trustworthiness" dimension where B led by 44 percentage points. Launch Creative B with confidence.